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What is brainstorming?
Brainstorming is one of the most powerful tools for creative idea generation. Its roots go back more than sixty years and it has evolved into the definitive tool for innovations and is used in a whole raft of scenarios from the school classroom to high powered business meetings. Governments, universities, charities, multi-national businesses all use brainstorming and it is unlikely that any product you buy, or any advertisement you see, isn’t the result of some form of brainstorming session. It affects us all and is a tool that, if mastered, can make any decision, business meeting or idea generation session successful.
How Brainstorming Came About
An advertising professional called Alex Osborn first used the term ‘brainstorming’ in or 1941 when he came up with a set of rules for conducting meetings that were designed to overcome the drawbacks of traditional meetings where creativity was inhibited by bureaucracy and lack of dynamism. His rules provided freedom of mind and action to generate creative flow and allow everyone in the meeting to contribute new ideas. Initially this approach was termed “to think up” but this soon came to be known worldwide as brainstorming. Osborn’s official definition of brainstorming is:
"a conference technique by which a group attempts to find a solution for a specific problem by amassing all the ideas spontaneously by its members".
Osborn’s basic set of rules have evolved over time, but still form the basis of how to approach a brainstorming session, include my own that are described later in this series. His rules are simple and inspired millions to become more creative and productive in business meetings. Osborn’s original rules were:
- No criticism of ideas
- Go for large quantities of ideas
- Build on each others ideas
- Encourage wild and exaggerated ideas
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